Social, technological and business evolution has made the action of prospecting on social networks a key point in the Marketing strategy of businesses that want to sell online.
The reasons for prospecting clients online and, specifically, with social networks, are the following:
›To sell more
Prospecting is an action that is at the beginning of the sales funnel.
The more prospects identified, the greater the probability of generating leads to convert them into sales.
The State of Inbound Marketing study , conducted by HubSpot Inc., reveals that the most important priority for companies is to increase the number of leads and convert them into sales .
›To contact your client.
It doesn’t matter if you are a B2B, B2C company or a non-profit entity, your potential client is on social media, so you should be there too.
Network users are susceptible to being segmented, and all networks have tools that will allow companies to fine-tune to locate the audience or customer profile that interests them the most.
›To communicate with your audience
The number of network users in Spain is constantly growing.
The latest IAB Spain Social Networks Study provides the following information regarding their use:
– There are 25.5 million users between the ages of 16 and 65 who use social networks.
– The degree of penetration of its use is 85%, with almost no variation compared to 2017.
– Facebook and WhatsApp are the most used networks.
– Instagram is the fourth most important network. Its use is 49% of users, which reflects the great impact it is having on the population.
– YouTube has experienced an increase in its use, ranking among the networks most used by users.
– The hours of daily use of social networks is 58 minutes.
Companies that are going to use social networks in their Digital Marketing strategy must know what users do in their activity on social networks.
36% use the networks to acquire knowledge.
28% with a professional purpose
23% to follow a brand.
All these data indicate that in the networks there are a large number of users willing to listen to what you have to say.
Start prospecting on social media now!
›To increase your brand recognition
The prospecting phase should include making comments or opinions in strategic places: a sector portal, an article from a potential client, etc.
With this, it will be possible to increase the visibility and recognition of the brand or company.
On the other hand, it is important not to forget that the content published on the networks must be valuable content , capable of attracting new customers and retaining current ones.
›To create and grow your community
When prospecting on the networks, we come into contact with users who are not all at the same point in the sales cycle.
Some will be leads , others may not be of interest at the present time, but will be in the future.
By contacting them and including them in your community of followers, it is possible that in the long term they become a sale.