The  social media strategy  has become a key element in the company, and the fact is that the Spaniards dedicate an average of almost three hours a day to social networks, it is not something new since it was something that was reflected in the annual study of Social Networks 2016 carried out by IAB 

Recommendations for social media strategy

These are the 9 key elements that you have to pay attention to if you want your  social media strategy to  work and be an integrated success within the digital marketing of your company.

1 – Move where your audience is

The importance of having a presence on social networks is something that brands have learned very well, today very few are outside of them.

However, as we mentioned before, it is not only about  being , but about  moving  where your ideal client is present   , who, in short, you intend to reach.

For this reason, it is essential to focus your efforts only on those sites where your audience is located  .

Therefore, when asked:  do you have to be present on all social networks?  The answer is no.  You have to be and  actively participate where your audience is, that is, in those social networks and platforms in which your potential customers participate.

There is no use being in all social networks, since you will waste a lot of effort and time if your  audience is not there ,  because you will not be able to create your community .

It is best to focus your efforts on the  two  or  three social networks  that you consider  most appropriate for your business.

2 – Fulfill the objectives of your digital marketing plan

The first step in developing a social media strategy is to  set goals .

Sounds obvious right?

To find out if the  results  obtained are aligned with the  objectives  you have set, you must identify what are the ” Key Performance Indicators ” or  KPIs  of your business.

The  measurement  is as fundamental as having goals, it serves to check if the path is approaching or moving away from your goals.

The  KPIs  are  metrics  designed to measure progress towards the goals of a simple and understandable way, and are always accompanied by a context, such a result that can be compared with one obtained in the previous month …

Thus, metrics become the way to  quantify the results  that are being obtained, they allow you to verify the success of your strategy and the fulfillment of the objectives set in the plan.

3 – See if your number of followers grows

This may not be the most relevant indicator, but it is important to have a growth in the  number of followers  of your business’s social profiles.

There is no set amount to determine success on social media, but it is a good sign that the number of followers is experiencing  progressive growth .

Staying stuck in the number of followers means that the activity and involvement of your business is deficient, however, if the number of fans does not stop growing, it means that the work you do on your social profiles is a success.

4 – Generate interactions and conversations

Having many followers is a good sign, but it does not mean that they are interacting with your brand. After all, an online community is made up of people and, therefore, generating  conversations  around your brand is a priority.

It is true that interaction on social networks, especially at the beginning, can be difficult, but something is wrong if you have already traveled a certain route and you notice that no one is listening.

If you ask a question in your publications and nobody answers, it is because you are not knowing how to generate a conversation with your community.

Conversely, a clear indicator of successful  social media strategy  is that your fans  comment on  publications, do  “like”,  the retuiteen , ie interact with your content. This will be the signal that the content you offer them really interests them.

5 – Analyze your engagement

Generating  engagement  or a high degree of  commitment to the community  is one of the biggest challenges of your social media strategy.

Knowing the level of engagement you have with your community is important, so it is a metric that should be obtained regularly.

One of the ways to calculate  engagement  is to divide the number of  interactions  with the content by the  number of followers or fans