The best Instagram video format is mp4 (short for the term MPEG-4). Your video file must have the following technical characteristics:H.264 codec

AAC audio

Speed   of 3500 kbps

Frame rate of 30 fps (frames per second)

Max Instagram video size 1080px wide

Max Instagram video file size of 4 GBWhile these characteristics are common, there are 5 types of videos on Instagram. Each Instagram video format has its own specifics.

Instagram feed video format

Videos in the Instagram feed (also called a news feed or feed) are the historical video format of the social network. Videos posted can be vertical, square or horizontal. Brand names tend to use this Instagram video format for their most edited videos.

Video length: 3 to 60 seconds

Orientation: vertical, square or horizontal format

Aspect ratio: 1.91: 1 minimum and 4: 5 maximum

Video dimensions: 1080 x 608 pixels in portrait and 1080 x 1350 pixels in landscape

Instagram story video format

Videos posted to Instagram stories tend to be more “raw” than videos shared in streams. Many brands use Stories to present the authentic side of their brand to their followers. Video Instagram stories, for example, can go behind the scenes.

Video length: up to 15 seconds per Instagram video story

Orientation: vertical format

Aspect ratio: 9:16

Video dimensions: 1080 x 1920 pixels

Instagram live video format

With Instagram live, you can reach out to your live followers. Like Stories, it’s a format that tends to be quite raw and spontaneous. Your followers don’t expect your lives to be as polished as a video posted on a feed. The main goal is to bond.

Video length: up to 60 minutes

Orientation: vertical format

Aspect ratio: 9:16

Video dimensions: 1080 x 1920 pixels

IGTV video format

IGTV is one of the newer Instagram video formats. The feature saw the light of day in 2018. With IGTV, Instagram makes it possible to post and view long videos. The social network hopes to compete with YouTube.

Video length: up to 60 minutes for popular and / or verified accounts (10 minutes otherwise)

Orientation: vertical format

Aspect ratio: 9:16

Video dimensions: 1080 x 1920 pixels

Instagram Reels video format

Reels is the latest video feature launched by Instagram, which appears to be destined to thwart TikTok’s success. Reels lets you create 15-second mini video clips, using a series of built-in creative tools. It is very easy to add background sound or effects to your Instagram Reels video.

Video length: 15 seconds

Orientation: vertical format

Aspect ratio: 9:16

Video dimensions: 1080 x 1920 pixels