The best Instagram video format is mp4 (short for the term MPEG-4). Your video file must have the following technical characteristics:H.264 codec
AAC audio
Speed of 3500 kbps
Frame rate of 30 fps (frames per second)
Max Instagram video size 1080px wide
Max Instagram video file size of 4 GBWhile these characteristics are common, there are 5 types of videos on Instagram. Each Instagram video format has its own specifics.
Instagram feed video format
Videos in the Instagram feed (also called a news feed or feed) are the historical video format of the social network. Videos posted can be vertical, square or horizontal. Brand names tend to use this Instagram video format for their most edited videos.
Video length: 3 to 60 seconds
Orientation: vertical, square or horizontal format
Aspect ratio: 1.91: 1 minimum and 4: 5 maximum
Video dimensions: 1080 x 608 pixels in portrait and 1080 x 1350 pixels in landscape
Instagram story video format
Videos posted to Instagram stories tend to be more “raw” than videos shared in streams. Many brands use Stories to present the authentic side of their brand to their followers. Video Instagram stories, for example, can go behind the scenes.
Video length: up to 15 seconds per Instagram video story
Orientation: vertical format
Aspect ratio: 9:16
Video dimensions: 1080 x 1920 pixels
Instagram live video format
With Instagram live, you can reach out to your live followers. Like Stories, it’s a format that tends to be quite raw and spontaneous. Your followers don’t expect your lives to be as polished as a video posted on a feed. The main goal is to bond.
Video length: up to 60 minutes
Orientation: vertical format
Aspect ratio: 9:16
Video dimensions: 1080 x 1920 pixels
IGTV video format
IGTV is one of the newer Instagram video formats. The feature saw the light of day in 2018. With IGTV, Instagram makes it possible to post and view long videos. The social network hopes to compete with YouTube.
Video length: up to 60 minutes for popular and / or verified accounts (10 minutes otherwise)
Orientation: vertical format
Aspect ratio: 9:16
Video dimensions: 1080 x 1920 pixels
Instagram Reels video format
Reels is the latest video feature launched by Instagram, which appears to be destined to thwart TikTok’s success. Reels lets you create 15-second mini video clips, using a series of built-in creative tools. It is very easy to add background sound or effects to your Instagram Reels video.
Video length: 15 seconds
Orientation: vertical format
Aspect ratio: 9:16
Video dimensions: 1080 x 1920 pixels