Do not worry because I am not going to refer to the first social media and how they are the basis of the concepts of “social media” and “organic growth”. Although this is true, I am going to focus on the history of social networks since the creation of the internet, emphasizing those in which they can: add contacts, create a profile, make comments, have a direct chat, and the ability to share information.

Arpanet (Advanced Research Projects Agency Network) is where it all begins. This network is not only the forerunner of social media but also the grandmother of the internet. This network allowed the exchange of information between institutions of higher education in North America and was an integral part of the internet until the transition of TCP / IP protocols. Then we have the sending of the first email in 1971 and the start of Project Gutenberg (Free online library) in 1978. In 1991 the worldwide internet network went public www   (World Wide Web ), which started the web as we all know it today.


Posture, features, stripes, ornament, figure, bar … Not a trace of the online space that collects personal data (real or not) of users of social networks. That cover letter that each person designs in their image and likeness in order to make themselves known or allow themselves to interact with the world, known and/or unknown. Thus, the profile information, the profile photo, the profile wall, the head of a profile, and a very long profile etcetera appear.


Affection disinterested staff. Affinity. How funny! On social networks, we get friends everywhere. Well, there are networks in which we call them followers, followers, fans. But in others, in a very brave way, “friends”. Friends with whom it is not necessary to have an affinity or for whom to have affection, much less disinterested.Social media can be crude interest for some type of personal benefit or sincere interest regarding the contributions that someone offers with their contents. In any case, in-the-rés. Goodbye to the simple classic concept.


Estimated with preference. And if it refers to a person, animal, or entity, the one with the highest probability of winning in a competition.  Well, thanks to Twitter it is a simple way to support a comment but not even that … Sometimes it is simply one option among four possible ways to interact on the social network: you can create/reply to a tweet, retweet it, quote it, or mark it as a fav. And even sometimes the option is suggested to carry out a kind of improvised survey to assess the tendency “in favor” of one or another question (for example, RT if you want X; FAV if you want Y).


Social network and privacy. A perpetual contradiction. In the first place, because the information you dump, upload, or share ceases to belong to you (to one degree or another depending on which network, it is true). And delving into the question, in those profiles that we open to expose ourselves to the world there is the possibility of limiting visibility. The information that we share in the form of conversation in a chat and the files that we exchange with another person through the networks, even in an “intimate” way, apparently hidden from the world, we call all this privacy.

Are The Ceos On Social Media?

Yes, and it is essential that they are! Anyone who is in that position must be present on social networks, especially professional networks such as Linkedin, or those that set trends and where the freshest information can be found, such as Twitter. It is necessary for them to position themselves digitally, form, and maintain a personal brand image.

The Story Of Social Media Does Not End Here

By now you may have noticed that I have not mentioned many social networks like YouTube or Instagram. The reason is that there are so many active and closed social networks that including a study of all of them would be better received in a book.

Although some social networks have established themselves as leaders in the market, there are still many challenges in this industry, especially for digital marketers. If I have learned anything from the history of social media, it is that they are always in flux, new networks will emerge every day, and each new network will have a unique audience that deserves/needs unique content generated around their needs and wants. While I admit that these are challenges we continually face while people are online, situations also represent unique opportunities to acquire new audiences and expand the reach of our messages. To achieve this I use tools like Hootsuite to manage multiple social network accounts, I use it because it has a native integration to networks such as Facebook, Instagram, YouTube…